Hollywood actress Reese Witherspoon has been announced as Elizabeth Arden's 'Storyteller-in-Chief', and will help shape the brand's narrative through its advertising campaigns and marketing programmes.

The Big Little Lies star commented 'One of the first things that drew me to the brand was its rich heritage and history of supporting women... I'm excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women's true life experiences which unite us all'.